What’s your truth? How often do you speak it? Do you feel totally comfortable voicing it?
The Cause Collective presents In Search of The Truth (The Truth Booth), in twenty-four U.S. cities. Experience The Truth Booth on the J. Willard Marriott Library Plaza on the University of Utah campus August 25 and 26. At each location, The Collective invites people to sit inside The Truth Booth (a giant, inflatable sculpture in the shape of a cartoon speech bubble with the word “Truth” printed on the side) and complete the sentence, “The truth is…” while being videotaped.
The Truth Booth is the brainchild of Ryan Alexiev, Jim Ricks, Will Sylvester, and Hank Willis Thomas, a team of artists, designers, and ethnographers interested in transforming public spaces into sites for candor and intimacy. By activating a U.S. tour, The Cause Collective aims to empower hundreds of Americans to speak freely without fear of judgment or persecution. While everyone seeks the truth, two people rarely arrive at the same interpretation, which is why the project’s prompt of “The truth is…” is so powerful and revealing.
The Cause Collective is a team of artists, designers and ethnographers creating innovative art in the public realm. Our projects explore and enliven public spaces by creating a dynamic conversation between issues, sites and the public audience. By exploring ideas that affect and shape society, we seek to add the "public" back into public space and art.
Thursday and Friday, August 25-26 | 10AM - 5PM | Free and open to the public | J. Willard Marriott Library Plaza
Brought to the University of Utah by the Utah Museum of Fine Arts with support from the Honors College, the J. Willard Marriott Library, Office of Equity and Diversity, Student Affairs, the College of Fine Arts, and the College of Humanities. (Image credit line: Courtesy of The Cause Collective )